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If the singing and if they play. RSVP: the advertising campaign of the Roman

Yesterday at rush hour, waiting for more than 20 minutes a bus to Piazzale Flaminio, in the center of Rome, I looked under a scorching sun the new poster of the Roman summer 2009: " RSVP - Roma d ' Summer is a whole festival .

many Italians know what RSVP means?

useless to look on the page the meaning of the acronym.

On Exibart read:

"This breath of fresh air in institutional communication the City of Rome, one of the innovations introduced Croppi the Councillor. One of the test rig and the material produced for waiting Estate Romana : beginning with the new website, clear and elegant since claim RSVP.

And I really wonder how we define "clear and elegant" this message. I have not studied communications, but I think most of the recipients of the message stops to ask: maybe R will stand for Rome, but the rest ?

Who made this campaign, I presume, will be a good semifighettino of Rome, which addresses a very narrow audience of people like him who winks feeling good because he knows what it means RSVP , and clings to the certainty as to an identity that distinguishes it forced by bori and which will be found next summer in Rome.

Or maybe not. Just who did this ad campaign is so self-referential that really thinks that everyone knows what it means to RSVP for this gross oversight, and also builds a sense of its message: you're all invited, rich and poor, good and bad, cool or geek. Summer in Rome is a feast for all.

Not a country fair, however, but a party elite, a class of stuff, where even the invitation to exhibit, where they feel chosen, for once, privileged .

privileges in the city, to feel for once we poor bastards who are waiting for the bus half an hour under the midday sun of the privileged.

not have bread, eat brioche (or cones).

Meanwhile, the bus does not pass and catch a bus half-empty at the end of the line " Swimming-STZ. Terms " for the world swimming do great things and set up even a special line (like the one line that reaches M directly to the auditorium, as if those who go to the auditorium would use public transport), forgetting the normality of many Romans and tourists, who do not have a car or a motorcycle and would like human time for getting around town.